Sherry Smalling

Roanoke, TX

Luxury Travel and Group Specialist

My name is Sherry Smalling. I am, first and foremost, a wife and a mother of 2 sweet kids, ages 18 and 13. I have always loved to travel dating all the way back to age 5 when I got to go to Disney World for the first time! As an International Economics major in College with a minor in German, I studied in Europe twice during my college years and got to see several countries while I was there. LOVED IT!  I have also traveled quite a bit over the years both domestically and internationally, with kids and without.  It was a natural progression to eventually become a travel agent once my kids went off to school full time. I have now owned my travel agency for over 5 years now and have focused my specializations to include groups and luxury clients for both land vacations or cruises. I also love booking groups on cruises, whether it be a multi-generational vacation, a group of friends or a church group! What fun it is to take a trip or a cruise with some of your favorite people in the world! Call me and let's get the party started!! 

From Billy and Jennifer M.

I love Rome!!
I love Rome!!

Forget spending your precious time searching numerous travel sites. Let Lifetime Travel do the work for you. Travel with a personal touch. Sherry not only checked in with me right before our trip to see if we needed anything but also during. She also helped us look for extra tours when we decided mid trip to add one. She has been just a text away.
We already working on our next trip with Lifetime.

My Reviews

Trip of a Lifetime!
With 30+ years of experience with Sherry Smalling, I wholeheartedly recommend her as a travel agent. Her integrity, global expertise, and dedication to client satisfaction are unparalleled.
Sherry excels at crafting personalized itineraries, balancing top-notch accommodations and unique experiences within budget. Her thorough research ensures even lesser-known destinations become unforgettable adventures.
Recently, Sherry planned our dream vacation to England and Scotland. From premium lodgings to scenic first-class train travel and an outstanding Scottish tour group, every detail was perfect.
Sherry doesn't just plan trips; she creates lasting memories. Her expertise consistently exceeds expectations, which is why we're already booking our next international journey with her.
For a travel experience combining professionalism, knowledge, and a personal touch, choose Sherry Smalling. She transforms your travel dreams into reality.
By  Johnny and Carole  from  Austin, TX
Traveled to  Scotland ~ Europe
I would recommend this agent to my family and friends
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A wonderful anniversary first cruise trip!
Sherry set everything up for us for our first cruise. We talked through what I wanted in a cruise and Sherry made it happen. Anytime I had questions, she was there with options and answers for our cruise getaway. It was a great experience!
By  Melissa  from  Texarkana, Texas
Traveled to  Alaska ~ USA
I would recommend this agent to my family and friends

Sherry Smalling responded:
Thank you Melissa! It was my pleasure! Y'all were blessings to work with! Thank you for the wonderful review! :)

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Wonderful Experience- Highly Recommend!
Sherry was AMAZING to work with! Our family needed to put a last minute Las Vegas vacation together for 4th of July and Sherry listened to what we were looking for and put it together for us. She made it so easy and arranged the vacation we were looking for. Sherry did all the hard work with the planning and we just got to enjoy a fabulous trip!
By  Tracy S  from  Trophy Club, TX
Traveled to  Las Vegas ~ Nevada ~ USA
I would recommend this agent to my family and friends
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Exciting European Experience
Sherry made our vacation to Europe a seamless experience. She happily helped us with all our concerns about traveling from one location to another in Italy. Although we were in a foreign country we had English speaking assistance all along the way. Even the transfers by car or water taxi were quite luxurious. Sherry found a hotel in Venice within walking distance of the Rialto Bridge, St. Marks square, and a never ending supply of Italian cuisine. Being so close to the sites, we were able to wake up a bit earlier and see them all to ourselves.
By  The Wade's  from  St. Louis, Missouri
Traveled to  Italy ~ Europe
I would recommend this agent to my family and friends

Sherry Smalling responded:
Thank you Kevin & Michelle for taking the time to review my services! Y'all were such a pleasure to work with! So glad everything went well and according to plan and that you felt comfortable and safe while in Italy. Please don't hesitate to call, text or email me when you're ready to start planning your next trip! Thanks again for your wonderful review! Blessings, Sherry

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17 of 43 people found this review helpful
Trip to Turkey
Sherry was essential in planning a successful trip to Istanbul Turkey for us. We told her what we were interested in doing and she put the whole trip together for us. Also, she researched interesting areas in the country and suggested we visit Cappadoccia. It was one of the highlights of our trip!! Thanks to Sherry we had the experience! I would use her again for any travel and I regularly recommend her to my friends.
By  Isnabul Turkey  from  Dallas TX
Traveled to  
I would recommend this agent to my family and friends
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Destination Expert:

  • Cancun
  • Italy
  • St. Lucia
  • Czech Republic
  • Hawaii

Travel Specialist:

  • Luxury
  • Groups
  • Luxury Cruises
  • River Cruises
  • Beach Vacations

Top Travel Partners:

  • Regent Seven Seas Cruises
  • Travel Answers
  • Viking
  • Disney Cruise Line
  • Globus

Certifications/Awards:

  • Accredited Cruise Specialist
  • Luxury Travel Specialist
  • Groups Specialist

Connect with Me:

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