Sherry Smalling

Roanoke, TX

Luxury Travel and Group Specialist

My name is Sherry Smalling. I am, first and foremost, a wife and a mother of 2 sweet kids, ages 23 and 18. I have always loved to travel dating all the way back to age 5 when I got to go to Disney World for the first time! As an International Economics major in College with a minor in German, I studied in Europe twice during my college years and got to see several countries while I was there. LOVED IT!  I have also traveled quite a bit over the years both domestically and internationally, with kids and without.  It was a natural progression to eventually become a travel agent once my kids went off to school full time. I have now owned my travel agency for over 5 years now and have focused my specializations to include groups and luxury clients for both land vacations or cruises. I also love booking groups on cruises, whether it be a multi-generational vacation, a group of friends or a church group! What fun it is to take a trip or a cruise with some of your favorite people in the world! Call me and let's get the party started!! 

From Billy and Jennifer M.

I love Rome!!
I love Rome!!

Forget spending your precious time searching numerous travel sites. Let Lifetime Travel do the work for you. Travel with a personal touch. Sherry not only checked in with me right before our trip to see if we needed anything but also during. She also helped us look for extra tours when we decided mid trip to add one. She has been just a text away.
We already working on our next trip with Lifetime.

My Reviews

First time sailing in over two decades
Sherry is a great help. She answered all my questions and was very patient with us with very good suggestions. Sherry was able to book the cruise we wanted with ease and got us the connecting rooms we needed. Everything was set sail wonderful. Thank you Sherry!
By   D & R Baker  from  Roanoke TX
Traveled to  Costa Maya | Quintana Roo | Mexico
I would recommend this agent to my family and friends

Sherry Smalling responded:
Thank you for the kind words Ronda! So glad all of you had a great time and made wonderful memories! I enjoyed working with you and getting to know you as we went thru the booking process!

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Perfect vacation getaway!!!
Sherri was extremely helpful in planning our trip. Very easy to communicate with and provided helpful travel information before our trip. She recommended lots of beautiful resorts best suited for our needs and budget. We would highly recommend her to others and will definitely be using her for our future trips.
By  BrendanC  from  Rome, NY
Traveled to  Los Cabos | Baja California Sur | Mexico
I would recommend this agent to my family and friends

Sherry Smalling responded:
I'm so glad you enjoyed your trip and thank you for the kind words! Y'all were a pleasure to work with! :)

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Outstanding trip to Italy-Rome and Amalfi
Sherry made everything very easy. And she knew of our needs more so than we did! She has travelled extensively so made the proper reccomendations as well as a great combination of city travel versus beach time.
By  Marc  from  Trophy Club, TX
Traveled to  Italy ~ Europe
I would recommend this agent to my family and friends

Sherry Smalling responded:
Thank you so much for the wonderful review! You and Wendy were a pleasure to work with! Let me know if I can be of any assistance in planning future trips! Thanks again!

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Trip of a Lifetime!
With 30+ years of experience with Sherry Smalling, I wholeheartedly recommend her as a travel agent. Her integrity, global expertise, and dedication to client satisfaction are unparalleled.
Sherry excels at crafting personalized itineraries, balancing top-notch accommodations and unique experiences within budget. Her thorough research ensures even lesser-known destinations become unforgettable adventures.
Recently, Sherry planned our dream vacation to England and Scotland. From premium lodgings to scenic first-class train travel and an outstanding Scottish tour group, every detail was perfect.
Sherry doesn't just plan trips; she creates lasting memories. Her expertise consistently exceeds expectations, which is why we're already booking our next international journey with her.
For a travel experience combining professionalism, knowledge, and a personal touch, choose Sherry Smalling. She transforms your travel dreams into reality.
By  Johnny and Carole  from  Austin, TX
Traveled to  Scotland ~ Europe
I would recommend this agent to my family and friends
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A wonderful anniversary first cruise trip!
Sherry set everything up for us for our first cruise. We talked through what I wanted in a cruise and Sherry made it happen. Anytime I had questions, she was there with options and answers for our cruise getaway. It was a great experience!
By  Melissa  from  Texarkana, Texas
Traveled to  Alaska ~ USA
I would recommend this agent to my family and friends

Sherry Smalling responded:
Thank you Melissa! It was my pleasure! Y'all were blessings to work with! Thank you for the wonderful review! :)

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Destination Expert:

  • Cancun
  • Italy
  • St. Lucia
  • Czech Republic
  • Hawaii

Travel Specialist:

  • Luxury
  • Groups
  • Luxury Cruises
  • River Cruises
  • Beach Vacations

Top Travel Partners:

  • Regent Seven Seas Cruises
  • Travel Answers
  • Viking
  • Disney Cruise Line
  • Globus

Certifications/Awards:

  • Accredited Cruise Specialist
  • Luxury Travel Specialist
  • Groups Specialist

Connect with Me:

Industry Affiliations:

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